Value is a team sport
Your sales team just spent three months positioning your unique impact. They held the line on margin, sold the strategy, and secured the Win. But as soon as the implementation team arrives, the value starts to erode. A technical expert suggests a "free" customization. A solution architect includes something that was previously out of scope. The reality of high-growth B2B is that Value is a team sport. If your technical, marketing, and service teams do not have the same Commercial Acumen as your sales team, you are leaking profit at every touchpoint. To win in a tightening market, you need a Value focus across the whole organisation.Let's go.
